Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but your stakeholders will not be understanding or forgiving because they’ve watched what happened with many companies recently.

If you don’t prepare, you will incur more damage.

When we look at existing crisis management-related plans while conducting a vulnerability audit (the first step in crisis preparedness), what we often find is a failure to address the many communications issues related to crisis/disaster response.

So if you’re serious about crisis preparedness and response, we can together prepare essential steps of crisis communications, which can and should be undertaken before any crisis occurs.